BlackBerry’s collaboration with Alicia Keys will end this month
statement that their collaboration with Alicia
Keys will come to and end this month. Alicia Keys
was hired as the company's Global Creative
Directory to launch BlackBerry 10 back in
January of 2013. The collaboration lasted one
year, drew some criticism but in the end
BlackBerry's decision for this:
Alicia Key's primary job was to drive engagement
with BlackBerry and perception of the brand,
while it was off to a solid start, it quickly died
down and BlackBerry wasn't using Alicia Keys
enough.
What do you all think of BlackBerry's decision to
part ways with Alicia Keys?
Source: Globe and Mail
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