Absolut Introduces Absolut Elyx in Nigeria

Absolut Elyx, the award winning vodka named
Best Vodka, Double Gold, at the 2013 San
Francisco World Spirits Competition, launched in
Nigeria at an exquisite party on Friday, at the
Spice Route, Lagos.
At the glamorous event which had selected
audience, there was showcase of highest
expression of Absolut class by the esteemed
guest who later lauded the newest product from
Pernod Ricard as an iconic standard of luxury
vodka. Continue...
They particularly marveled at the, sleek and
beautifully designed copper ABSOLUT ELYX's
bottle which is a complete contrast to the
meticulously handcrafted and artisanal methods
in which it is produced.
Brand ambassador, Martin Kapsdorfer did well to
welcome the revered audience to a new world of
luxury with several blends of cocktail made of the
Swedish single estate handcrafted vodka, leaving
them feeling distinguished.
Samuel Odesanmi, brand manager says
"ABSOLUT ELYX, with its incomparable quality
will raise the bar for the consumption of ultra-
premium spirits. Not to mention that the bottle is
also a bit of a head turner".
"…because Nigerians are true connoisseurs of
premium spirits, substance and style that's
why we welcome them to step into a new world of
luxury ABSOLUT ELYX.", added Samuel.
The brand is associated with the elite, Johan
Linderberg, Global Creative Director of the
brand who further boasted that the product is all
about authenticity, luxury and integrity, "It's no
longer about portraying an image through excess
and logos. Modern day luxury is about integrity".
ABSOLUT ELYX the most respected vodka in the
world, has such incomparable purity and texture
that it is referred to as liquid silk. The silky texture
is a result of the single estate wheat, the manual
operation and the old copper catalyzation
process.

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